Writing meta titles for businesses
Meta titles are nothing new in the world of search engine optimization. We need them because interesting headlines can increase clicks and sales. They help readers and search engines understand what the page is about and feed into Google’s ranking algorithms. Even absolute beginners work on their meta titles for these reasons. However, if you are working on a business website and publishing large amounts of content, meta titles become increasingly complex. You can learn how to keep perspective here.
Meta Title Business Challenges
Businesses face two main problems when writing meta titles:
UNIQUE
Your headlines should revolve around keywords that don’t compete with each other on different pages of your site. Amazon is a great example of a site where cannibalization is easy because many sellers are selling the same thing.
If you search for „dove deodorant men“ on the website, you will find dozens of products – and many of them are identical.
Automation or advanced algorithms can help make tracks unique to some extent by checking if the same part exists and making subtle changes to make the tracks unique.
However, it is often better to use human input and tools to ensure that titles are unique and there is no cannibalization.
Meta titles can have different structures depending on the content:
the purpose of the content
the content of the sale
information content
product pages
Additionally, general meta title guidelines still apply. You can also apply meta title best practices to business pages. But also consider what kind of business sites you’re dealing with.
How to spell meta titles correctly
Writing meta titles is both an art and a science. Therefore, scaling them can be a particular challenge.
Therefore, it is important to know how to properly write meta titles before thinking about scaling.
Best practice for meta titles:
Between 30 and 60 characters Longer titles will not display properly in search results. Anything less than 30 characters isn’t descriptive enough to tell searchers and search engines what the page is about. Use tools like Sistrix Snippet Generator Tool<.
The title should describe your site and contain the most important keyword to help with search engine optimization.
When writing a meta title, you must follow these rules if you want your site to have any chance of ranking well. If you want to go one step further and make your meta titles even more effective, you need to find creative ways to include them:
trigger the words
The right words or phrases can get searchers to click through to your site. These are words that cause emotions or psychological reactions.
Here are some effective trigger words for meta titles:
To get
Try
To learn
exclusive
special offer
Urgently
Last chance
free
Guaranteed
Buy now
Order now
If you use language that evokes an emotional response, you can get more clicks. But be sure to add unique selling propositions.
Your unique selling proposition
Wie unterscheidet sich Ihr Produkt oder Ihre Dienstleistung von denen der Konkurrenz?
In other words, what is your unique selling proposition (USP)? If you build USPs into your meta titles, you can generate more clicks.
Unique title for your most important pages
As a first step, try to write unique meta titles for your most important pages that target exactly your target group. For fairly trivial pages, you can first generate the title automatically, eg. using tools. Just make sure the titles are not duplicated.
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